"With United by taste, we are not only showcasing our products, but above all what they make possible: genuine, warm moments between people. By strengthening that relevance, we are helping to build a future in which fruit and vegetables once again become a natural part of our daily lives," says Glenn Sebregts, Marketing Manager at BelOrta.
As a cooperative of and for growers, BelOrta starts from cultivation. In the campaign, that link is extended to concrete consumption occasions through the familiar BelOrta 'Ò' as a visual bridge between field and fork.
The campaign consists of four seasonal spots, supplemented throughout the year by product-specific spots tailored to availability and the season.
The winter spot launches today in Flanders across all VTM channels and in Wallonia on La Une, Tipik, LN24, AB3 and AB Explore, supplemented by YouTube and other digital channels.
